I agree as for users are concerned, but those who are providing the content, they must be treated on a different level, like in You tube if someone's post attracts more than a certain number of footfalls, he earns. I am not going to that extreme. But what i am suggesting is that those who are providing the content in the form of story or pictures and attracting eyeballs and there can be a way to measure it, may be number of views, consistent postings, they should be given some other tag. Not the PRIME a tag one has to purchase, but some privileges of without disturbance on their own thread. Because they are paying by attracting visitors, who are the necessary numbers for add revenue. Suppose content providers drop, reader numbers come down, will anybody pay for adds? Just as a part of business strategy.